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International report

Indian parties pitch for youth via social media

Audio 02:56
Facebook has 71 million users in India
Facebook has 71 million users in India Reuters/Dado Ruvic/Files

Political parties in India are using websites to create an alternative public space for image building and to reach out to socially active citizens. With parliamentary elections barely months away, political parties are gearing up to become social media savvy and attract young voters. So has the language of political communication changed?

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