French energy giant Total rebrands in greener energy campaign
French group Total is preparing to change its name to TotalEnergies to signal its diversification towards cleaner energy sources, according to a statement by the company's CEO.
The group, founded in 1924 as the Compagnie francaise des petroles, is set to propose the new name on May 28 during a shareholders' general assembly.
Total has begun to invest more in solar and wind power, but it is under pressure to do more as climate issues rise closer to the top of investors' agendas.
"The group is expressing its intention to transform itself into a multi-energy company to respond to the twin challenges faced by energy transitions: more energy and fewer emissions," chief executive Patrick Pouyanne said in a statement.
This year, Total plans to devote more than 20 percent of its investment budget to renewable energy sources as well as electricity.
But environmental activists say it must do more to fight climate change, and on Tuesday the International Energy Agency said all future fossil fuel projects must be scrapped if the world is to reach net-zero carbon emissions by 2050.
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To that end, the Total board is expected to present a climate resolution during the general assembly, a move it resisted last year.
Total would not be the first energy giant to change its name to reflect the changing times.
Denmark's Dong – a name that originated from Danish Oil and Natural Gas – changed its name to Orsted as part of a green rebrand in 2017.
And Norway's Statoil renamed to Equinor in 2018, in a similar bid to reflect its diversification towards cleaner energy sources.
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