Decolonising Beauty campaign honours Africa’s diverse aesthetics

Decolonising Beauty is a campaign designed by the production company Zikora Media to educate the public and celebrate the rich tapestry of indigenous and local beauty customs across Africa. This week we speak with its founder, Chika Oduah.

Zikora media & Arts launched the Decolonising Beauty campaign in the summer of 2024. © Zikora Media

In a world increasingly dominated by Western beauty standards promoted through pop culture and the global beauty industry, the Decolonising Beauty campaign seeks to challenge narrow perceptions and showcase the multifaceted beauty traditions in Africa.

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The campaign uses a multi-platform approach to reach a broad audience of English and French speakers in Africa and around the world.

A series of initiatives from the campaign will be announced until the end of the year involving photographers, artists, poets, media makers and content creators.

Zikora Media & Arts founder Chika Oduah tells us more.

• Read also: French lawmakers vote in favour of bill to ban hair discrimination

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Episode mixed by Cécile Pompéani

Spotlight on Africa is a podcast from Radio France Internationale